LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. Once you’re up and running, it’s time to start sharing content. But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. Add subtitles for those watching with the sound off. You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's Content Marketing Score and Trending Content resources. Beef up your business LinkedIn profile It is crucial to create a professional profile for your business on LinkedIn. This is a great way to boost engagement and interaction on your content as well as improve brand awareness. LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. Learn more, Success hub The LinkedIn destination to learn more, find ideas or inspiration. … Trending Content tells you which topics you are posting and sharing content about that are resonating with specific audience groups on the platform, allowing you to optimize your content for greater impact. When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. Sending messages allows you to write a member of your group directly, or share content with them, from your group's page. Make sure yours is set up correctly and optimized for the latest layout, featuring a compelling and high-quality banner image. How To Use LinkedIn. Small businesses ... 2. Adding LinkedIn to your marketing strategy can help you expand your network, find customers, and cultivate a professional reputation for your home business. To do this, open your LinkedIn ads account and select Insight Tag from the Account Assets drop-down menu. Learn how to improve your YouTube engagement and sales with this new online training. As LinkedIn's own case studies show, brands have used InMail to improve conversion rates, get event signups, increase membership and more. You can do this by clicking View Profile and then clicking Edit Public Profile and URL. Make Sure Your Profile is Current & Complete. To use this effectively for marketing, use the search feature described above to segment and identify your target audience, draft your marketing message and send. You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. Your LinkedIn profile visitors should recognize it as yours to the moment they look at it. Publishing is available to all users on the platform. If you use LinkedIn Recruiter, you can use Saved Searches to save your search criteria — if you're marketing job opportunities via LinkedIn, this is a great addition to your tool belt. Take your LinkedIn Page from basic to next level by adding more detail. Kudos and team moments can highlight colleagues or employees—a personalized shout-out is always appreciated. Stay on customers' radars. And on that note, there are more reasons to create your own Group on LinkedIn. Also, if you're a member of the same group as another user, LinkedIn allows you to send up to 15 free 1:1 messages to fellow group members per month (typically, you can only do this if you're a first-degree connection). LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few — you know, the people who are more likely to want/ need what you sell. You may choose to sign up for email notifications or sort by "Top Updates" or "Recent Updates" to filter your feed in any way you choose. To build your LinkedIn Company Page, head to LinkedIn Pages in the LinkedIn Marketing Solutions page. A robust following will give you a relevant audience with every update. Learn more, Help center Can’t find what you’re looking for? One of the biggest benefits of LinkedIn advertising: the targeting options. LinkedIn has a very cool Campaign Manager dashboard that you can use to set up text ads and sponsored InMail campaigns in minutes. Think of Showcase Pages as extensions of your main page that allow you to promote specific products or cater to your individual marketing personas — this provides a more personalized and targeted experience for your page visitors. Make your profile look more professional, and easier to share, by customizing your LinkedIn public profile URL. That may sound like a lot, but... #2: Post actionable content. Business opportunities are there to be found on LinkedIn but only if you actually use LinkedIn. LinkedIn Answers is where you gain and share social marketing business knowledge with other LinkedIn users. Control who can see your connections — maybe you do or don't want your competitors to see that list of people. Here’s a quick... 2. LinkedIn Groups are a great way to make connections with people who are in, or interested in, your industry. Make sure these features on on brand, match your other marketing content, and are uniquely yours. When your website visitors click to "Follow" your LinkedIn page via your site, they'll automatically become connected to you and be able to view your company's latest updates on the platform. How to Use LinkedIn Ads for Account-Based Marketing LinkedIn is an integral part of many successful business' marketing strategies today because of how effective it can be in expanding professional networks. 9 Powerful LinkedIn Marketing Tips (That Actually Work) #1: Create a company profile. Related: How to advertise on LinkedIn. There are several ways to do this depending on what you're looking to accomplish. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don't know that to do. However, you'll notice some of the points we're going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. You do this from within the Learning History section of your LinkedIn Learning account – where you can also send updates about your learning to your network if choose. There are currently over half a billion users on LinkedIn. With the Who Viewed Your Profile feature. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? In 2014, LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. You can add these keywords to various sections of your profile, such as your headline, your summary, or your work experience. This tool, which is accessible in the main navigation via the Profile dropdown, enables you to identify the exact people who have visited your page. Want another LinkedIn user or company to see your status update? And speaking of your business's open job opportunities, don't forget to add and market your new positions on the LinkedIn Jobs page. Consider creating a LinkedIn Group of your very own, like HubSpot did with the popular Inbound Marketers Group. For more information, check out our privacy policy. Here is a compilation of information to help you figure out how to use Linkedin in your social media marketing efforts. Promote your Company Page on emails, newsletters, and blog posts. For example, by joining Groups related to your industry and participating in discussions within those groups,  you'll exhibit thought leadership in your industry. To find LinkedIn Answers, click the More tab in the top navigation bar and then select Answers from the drop-down menu. If you're looking to complement your organic LinkedIn marketing efforts with some paid advertising, LinkedIn Ads are a smart choice. Additionally, if you have a premium account, you can use InMail. Attract followers by getting your updates in front of more people, Use LinkedIn’s comprehensive targeting to reach the right audience, Track the number of leads you are getting from your ads with, For monitoring and optimizing your LinkedIn Page performance, there’s, Improve your paid campaign performance with help from your. Guide to master B2B marketing on LinkedIn 1. This is great if you have something to share with a specific person in your group. How to use LinkedIn for Business 1. Get comprehensive assistance from our Help Center. The first thing many people do when they receive your connection request is look at your profile. Note: You should always have your Public Profile setting enabled as well, to be visible and identifiable for your audience. Are you ready to get started marketing your business on LinkedIn? Get started marketing on LinkedIn by experimenting with the best practices that make the most sense for your business. LinkedIn offers a feature called Endorsements — this allows you to recognize the skills people you work with (such as employees, colleagues, freelancers, or partners) have to offer. Found on your LinkedIn homepage, Network Updates are essentially LinkedIn's version of the Facebook News Feed. To succeed on LinkedIn, you would have to develop an agile process. Before your company can start LinkedIn marketing, it needs a LinkedIn page. Social Media For Business Expert Mark Warncken. LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website. To get started, create a LinkedIn page, then use the tools for engagement. Aim for close to 100% completeness and continually optimize your profile. Additionally, there are options for sending messages to those with whom you're not yet connected, similar to sending a request to connect with a note (though we don't recommend overusing this technique). How? This feature allows you to draw greater attention to specific areas of your page to drive traffic elsewhere. With so many updates and additions to LinkedIn since its launch, we can't wait to see how the network continues to make itself an integral resource and platform for marketers, job seekers, candidate seekers, and other professionals. Meaning the platform is one of the top social networks today. Find highly targeted customers and connections. (Don't worry, we'll review all of these and more in depth momentarily.). Include the @ symbol immediately followed by the user's/ company's name in your status update or post. This service matches contractors with project managers who are seeking help. Never use LinkedIn for blatant advertising, but to project you and/or your business in a positive way. But first, here's a quick primer for those of you who may be new to LinkedIn. So ... how are your LinkedIn marketing efforts faring? Here's how that works: The ability to be part of the Open Profile network is only available to Premium account holders, but it allows those users to be available for messaging by any other LinkedIn member regardless of membership type. Account-based marketing (ABM), which markets to highly targeted people rather than general awareness campaigns, is an excellent choice for B2B businesses. The platform enables you to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and customers. You can create a business page (a recent introduction to LinkedIn) and use that in much the same way as you would a Facebook business page. You can see how you stack up against the profile views for your connections, other businesses like yours, and more. Instead of a URL with confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/amandazantalwiener. Share media and marketing collateral. Related: The Sophisticated Marketer’s Guide to Thought Leadership. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ddd33609-1733-44d2-a811-a5435b201ffe', {}); LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website. Now, it's no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers. 3. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business. "The targeting on LinkedIn is unparalleled in the realm of digital advertising. LinkedIn Strategy: A robust LinkedIn marketing strategy is crucial for the success of your business. People do business with other people, so profiles matter. Discover top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide. To do this, use criteria such as company size, industry, job function, seniority, geography, language, or by including/ excluding company employees. Related: 5 Steps to Improve Your LinkedIn Profile in Minutes, Publish engaging content on your company page, While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn. Live video generates 24x more comments than regular video on LinkedIn. Incorporate keywords and phrases that potential customers might use to search for your product or... Link to your Page. LinkedIn launched in 2003 and is primarily centered around career networking, building, and sharing. The design of LinkedIn pages has changed a lot over the years. You can add the LinkedIn Company Follow button to your website to promote your company's LinkedIn presence and the content you share on the platform. As a major social network with the ability to connect to almost everyone, you need to cast a wide enough net. [+How to Leverage It in Your Marketing Strategy], Add a LinkedIn background photo to your profile, Take advantage of the blog and website links on your LinkedIn profile, Search engine optimize your LinkedIn profile, Add, remove, and rearrange sections of your profile, Use Saved Searches and Search Alerts in Recruiter, List job opportunities and recruit new talent with LinkedIn's job postings, Use Open Profile to send messages to people you're not connected to, Check your Network Updates or share your own, Check out who's viewed your LinkedIn profile, Customize your Connections to grow your professional network, Share your LinkedIn status updates on Twitter, Leverage @mentions in your status updates, Post company status updates and target them, Check out LinkedIn's Content Marketing Score & Trending Content resources, Experiment with LinkedIn's Sponsored Content and Native Ads, Share content through LinkedIn's publishing platform, Analyze your LinkedIn marketing performance. You might consider adding a ProFinder Badge, which is used to identify freelancers within LinkedIn's ProFinder. These 28 best practices and steps can be tailored to your needs — whether you have a personal LinkedIn page, business page, or both — no matter your industry or size. Helping business owners, sales … Free and premium plans, Customer service software. LinkedIn offers features to help you grow your professional network and make valuable connections. There are a few key things you can do to start growing your following now. Naturally, you will want to publish and promote your own content, but it’s also a good idea to share engaging and insightful content from others. This is great way to expand your network on LinkedIn because other users can choose to follow your Showcase Page(s) even if they haven't followed your main page. Premium plans, Connect your favorite apps to HubSpot. As LinkedIn points out , "Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker." If you want to get started with LinkedIn's advertising platform, check out our free guide to advertising on LinkedIn. You can use your group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, promote brand awareness, and generate new leads. Add, view, and remove connections depending on their level of value to your business. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. #1: Install the LinkedIn Insight Tag To get data from LinkedIn Website Demographics, you need to install the insight tag on your site. In addition, the platform includes several features designed to help you meet your advertising goals. 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